Digi-Paks Research.

Below is some information I found on the website http://www.wikipedia.com/ :

Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.



History

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturin recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.

Measurements :-

I have found a website which demonstrates the different measurements for digipaks; depending on how many panels you want to have and where you want the disc tray to be situated.

http://www.duplication.ca/printspecs/digipack.htm

It also includes downloadable PDF versions of the templates, which will make it easier when coming to make our own.

Animatic.

Here is the draft of our animatic for our music video. We drew the pictures onto a storyboard sheet and took pictures with our phone to send them to the computer. After uploading them to the computer, we used Windows Movie Maker to merge the clips together to make a short video. Each picture coincides with each scene/part written down on the blog below. This is the sequence we wish to film in.

Audience Theory - continued (2).

-It is still unclear that there is any link between the consumption of violent media texts and violent imitative behaviour.

-It is also clear the theory is flawed in that many people do watch violent texts and appear not to be influenced.

-Therefore a new theory is necessary

-This is called the :

Uses and Gratifications Model.

-Opposite to the Effects Model.

-The audience is active.

-The audience uses the text and is NOT used by it.

-The audience uses the text for its own gratification or pleasure.

-Here, the power lies with the audience NOT the producers.

-This theory emphasizes what audiences do with media texts - how and why they use them.

-Far from being duped by the media, the audience is free to reject, use or play with media meanings as they see fit.

-Audiences therefore use media texts to gratify needs for :-

-Diversion -Information

-Escapism -Pleasure

-Comparing relationships and lifestyles with one's own

-Sexual stimulation.

-The audience is in control and consumption of the media helps people with issues such as:

-Learning -Emotional satisfaction

-Relaxation -Helps with issues of personal identity

-Helps with issues of social identity

-Helps with issues of aggression and violence

-Controversially, the theory suggests the consumption of violent images can be helpful rather than harmful.

-The theory suggests that audiences act out their violent impulses through the consumption of media violence.

-The audiences inclination towards violence is therefore sublimated, and they are less likely to commit violent acts.

Storyboard.

The last two lessons we have put together our final plan/ideas and have finally drawn them out onto the storyboard sheet. From here, we now know we will soon be ready to film the actual scenes for our music video.

All we need to do next is to take individual pictures of the scenes on our storyboard and order them into an animatic for the music video. After this step, we will commence our filming.




Below are the three pictures of our storyboard:

Props for Filming.

Mobile

Final Idea/Plan for the Music Video

Start of with flashes of someones feet walking down the street. In between theses flashes are images (short clips) of a boy sitting in his bedroom on his bed looking at his phone.

Camera high-angle shot looking down on him

Camera shot inside the wardrobe as if someone is watching. See boy throw the phone on the bed.

Next shot is focusing on the boy on the bed (with wardrobe in view slightly open). Boy stretches out and lays back on the bed with hands on head, stressed.
Camera follows the boy as he goes to get off the bed and a quick shot of him going to walk out the room (don't actually see him fully leave).

Straight cut to a close-up of the phone left lying on the bed, and a hand is seen picking up the phone on the bed (text message is shown on the screen still).

Flashes quickly back to the feet walking down the street. Then cuts to the boy singing the song underneath a tree (or down the same road).

Then cuts back to the boy, who is now sitting in his living room by the stairs looking upset/scared.
Low-angle shot looking up at the boy who is sitting on the sofa, but behind is someone sitting on the stairs above him slightly (face is not shown just yet to hold anticipation and suspence, plus low-angle is then seen to show the 'stalker' looking down on the boy).

Stalker is seen to be holding something in their hands, not yet clear.
Camera then moves onto the stairs from the position of the 'stalker' to look down on the boy.
Boy goes to turn his around as he is suspicious someone is watching. Camera view cuts to behind the boy (camera is not on the stairs anymore) as he turns around. Camera slowly moves up to the stairs above him to show that no one is sitting on the stairs.
Position of the camera then moves to on the stairs again looking down on the boy as he turns back around to face the front. Camera moves slowly away from the boy and reveals that the object the 'stalker' was seen to be holding had been left behind on the step - the phone from the bedroom.

Again the scene goes back to the singer/band while they lip-sync. Different shots to show different views of the setting where they are singing.

Scene then cuts to the feet walking down the street. Next shot shows it is the same boy walking down the road on his own, clearly here no one is behind him. Camera again focusing on his feet walking, but this time it is different. Another pair of feet are shown walking behind (same feet that were on the stairs). Cut to the full view of the boy walking again and 'stalker' is shown walking behind. Boy turns to look behind him but camera reveals no one is there again (like scene with the stairs).

Again, more lip-syncing.

Next scene - boy is back at home/a house looking in a mirror. Appears distressed/nervous/worried. Pulling at his hair, shaking?

More lip-syncing.

Back to the boy in front of the mirror. Still looking distressed. Different shots of him looking into the mirror. Then he forcibly shuts his eyes and the screen goes blank/black.

On the very last note - the boy is seen to open his eyes again on screen still looking in the mirror. But now the 'stalker' is standing behind him, in full view to boy as their reflections are both in the mirror. Shock on the boys face.
Then fades out.

Audience Theory - continued.

Three Questions.

1. Why do audiences choose to consume certain texts?

2. How do they consume texts?

3. What happens when they consume texts?

There are three theories of audiences that we can apply to help us come to a better understanding about the relationship between texts and audiences.

1. The Effect Model or the Hypodermic Model.

2. The Uses and Gratifications Model.

3. Reception Theory.

The Effects Model :-

-The consumptions of media texts has an effect or influence upon the audience.

-It is normally considered that this effect is negative.

-Audiences are passive and powerless to prevent the influence.

-The power lies within the message of the text.

The Hypodermic Model :-

-Here the messages in media texts are injected into the audience by the powerful, syringe-like media.

-Therefore the media works like a drug and the audience is drugged, addicted, etc.

-Audience is powerless is powerless to resist.

Key Evidence for the Effects Model :-

1. The Frankfurt School theorized in the 1920s and 30s that the mass media acted to restrict and control audiences to the benefit of corporate capitalism and governments.

2. The Bobo Doll Experiment - This is a very controversial piece of research that apparently proved that children copy violent behaviour.

-Conducted in 1961 by Albert Bandura.

In the experiment -

- Children watched a video where an adult violently attacked a clown toy called a Bobo Doll.

-Children then taken to a room with attractive toys that they were not permitted to touch.

-The children were then led to another room with Bobo Dolls.

-88% of the children imitated the violent behavior that they had earlier viewed. 8 months later 40% of the children reproduced the same violent behaviour.

-Conclusion - children will imitate violent media content.

-Many problems with this experiment.