Final Preparation.

Name of track - Paranoia

Artist - My Future Lies

Students in group - Nichola Pritchard , Jessica Tilley and Karly Knight.

Outline of the ideas :-

Basically, the girl has rejected the boy and now in the video, the boy is seen stalking the girl throughout the whole video. It is only when the girl is standing in front of the mirror that she realizes he is behind her.

Some ideas - the girl is walking down the street and the boy stalker is lip-syncing the song behind her while following her. We will prerecord the boy singing into the web cam, and play this in the background when the girl is sitting on the bed looking at her phone in front of the laptop (but she doesn't notice).

Justification of Ideas - The idea of a paranoid girl believing she is being followed relates to the lyrics of 'Paranoia'. With our ideas, we want to derive the meaning of the lyrics and present in the best way possible on screen. Since conventions of rock videos are typically quite dark, we decided to use the darkest, almost thriller-like idea we could get to represent and portray the song.

Resources we will need :-

-Actors/Actress

-Bed

-Mirror

-Phone

-Laptop

Genre - Rock

Conventions of Rock Genre -

-Rock music is all about the teenage rebellion; in which anger, frustration and rage against the world are experienced, and teenagers turn to rock music to release and express their emotions.

-Lyrics are often very meaningful, and the audience has to decode the meaning or story presented in it.

-The lyrics are not used to beautify the world as the pop culture often does, but it represents the world for what it really is.

-The music videos usually show a darker story, which is used to help the audience decode the preferred meaning or message of the lyrics.

Target audience -

-Due to the research into the conventions of rock music, we have realized that we will be best benefited in having teenagers as our focal target audience.

-Rock music is all about the rebellious stage of teenagers, so they will be the target group that would relate more to this type of music/song than others.

Proposal as to How to Expand Audience/Increase Sales

-I think the best way to expand audiences and increase sale profits is to advertise.

The next step is to decide where it would be advertised to be beneficial.

-One idea is to have a poster/an advertisement spread over a page in a magazine. However, this magazine would have to be one which would grab the attention of the target audience.

An ideal magazine would be :

Kerrang -

-This is the biggest selling magazine, which specifies in rock music and culture.

-Promotes all the latest bands and songs, while giving information about the band to make them more interesting and noticable by the public.

-Not only does it target teenagers, it also targets teenagers who rock music appeals to.

Research into Artist

My Future Lies - http://www.myfuturelies.com/

-Independent Australian band who have sold almost as many records in Europe as they have back at home.

-Genre - Rock

-Previous band name was Acid Eyeliner

-“I am not interested at all in being the latest fad,” the singer Lukey says. “I want our gigs to be places where people come because they really love our songs."

-“The thing I try to do most in my music is to be really honest,” Lukey says. “The lyrics are simple but convey the message really well, which is usually message about love."

-Highlights included regular appearances on MTV, as well as a massive support slot on The Veronicas’ show at the Hodern Pavilion in Sydney. (The band has since shared bills with the likes of The Living End, MCFLY, Dragon, Choir Boys and Mental As Anything).