What have you learned from your audience feedback?
Here is a video recording of our audience feedback. The benefit of receiving audience feedback is that we can understand and see our video through our target audiences eyes. This means seeing the positives and taking on board their constructive criticisms. Since we are creating these media products for the use of audiences, we have to take on board their responses; otherwise the products would not be able to promote the band successfully.
These selected audience members have given us two completely different opinions, which widens our understanding of the range of views taken on board by the viewers.
From these audience reviews, I have learned that less is probably more. Taking this from the view expressed by Chloe Wallin of how the many shots of Ryan lip-syncing become tedious, I have realised that although lip-syncing of the song improves the technicality of the editing, it does not necessarily entice the audience and their interest. We need to take into consideration the audiences interests as well as technicalities; so if I had the chance to recreate this music video, I would still include the necessary lip-syncing scenes - but also develop the story further, using improved effects and techniques.
Taking on board Jacqueline Perido's comments, I have learnt that a good way to attract an audience is to relate to them. With the break up scene most people can relate to this as they have personally experienced the break down in a relationship; whether they were the cause of it or not. However, we do need to make sure that the emotions are more obvious in the character's actions (as Jacqueline suggests is needed with the male character in our video). Without the right acting, we would not reach out to the audience, portraying and provoking the desirable emotions.
MFLTV Kudos for making this clip. We're happy for you to use our music because you're doing something that a lot of people wouldn't bother. Keep this up and hopefully one day you'll be making video clips for a living
This is one of the responses received from the band 'My Future Lies', who kindly let us use their song to create our music video. This was posted from their YouTube account onto our music video. Their first response was by email:
"Hey Jessica,
really like it!! It makes me want to shoot a video for that song. I think you've captured why i wrote it really well!!
We've posted it up on our facebook for other fans to see.
well done. let me know how u go with marks oxxo
lukess"
I'm so glad the band approved of what we done with the song and the video. It makes us feel much happier about our project as a whole, especially as some of the bands fans have given their seal of approval too on the bands facebook page.
From this www.wordle.net/ image, we can see from the key words selected that the idea of the missing poster, the webcam lip-syncing scene, with a mental breakdown all interwoven in a more complex storyline including unexpected twists were most favoured by our target audience.
On the right is another image created by www.wordle.net/ but this time involves the most common words which had arisen when questioning about what could be improved. Some had answered that they would rather a happier ending than seeing the female character in clear distress. Some had described the storyline as being too complex and unclear at times, with the lip-syncing scenes near the end becoming quite 'tedious'.
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