Evaluation Question 3. (Part 2).

What have you learned from your audience feedback?

Survey Review -


Here is a preview print screen of an online survey we conducted.


Using the website http://www.surveymonkey.com/ , me and Nickki organised our survey which we would later ask different groups of people to further evaluate the coursework we have completed.

By using an online survey, we were able to see if we had successfully fulfilling our aims of enticing our audiences with our promotional products of the band.
Due to the popular use of computers and the Internet within our target groups, alongside the efficiency of e-mails; we decided the easiest and quickest way of getting responses on our survey would be to e-mail people the web-link for our survey.


If you would like to take part in our survey, follow the link below to start answering our questions:

http://www.surveymonkey.com/s/VTJKSF3


By asking 20 people, here are the results collected from our survey:


Question 1 - Are you male or female?
















Question 2 - What age group are you in?

















Question 3 - Where did you hear about our video?

















Question 4 - How would you rate our music video?




The majority of ratings given were 'Good'. This is evident to the amount of responses suggesting what they would change about the video.









Question 5 - What was your favourite part of the music video?


For this, the most common answer that we came across was the subway scene. 6 out of 20 participating audience members described their reactions as the boy character is seen walking past the girl character in the subway. However, as he turns around to take a second look at the passing girl, no one is there except a missing poster of the very same girl which has been plastered on the wall of the subway. Many described this as a good twist in the video.

The next most popular sequence was the web cam scene followed by the mental breakdown of the girl. The comments made of the of the mental breakdown scene was how they were impressed with how it was edited and the emotion in the actors face.

Overall, the audience was very impressed with the many twists we had in store for them through the storyline of the video.


Question 6 - Would you change anything about our video?


45% of the participating audience members had replied that they would change parts of our music video.



Some of the replies had suggested that at times there should have been less lip-syncing near the end. As Chloe Wallin had earlier stated in our evaluation video, the lip-syncing had become slightly tedious by the end of the video. Linking this further with the other responses received; we could have spent the extra time used on lip-syncing to develop our thriller story line instead - as criticisms were that our video needed to make the story more clear to understand and follow.


Question 7 - If you saw this video on a music channel, would you continue watching it?





The 5% of audience members who replied that they would not continue watching our music video if it appeared on a music channel also stated the reason for not. This was because the actual song was not their type of music that they would listen to.






Question 8 - Do you believe that a storyline helps make a music video more effective with connecting the song to the audience?



Only 5% of the audience believed that a video did not need a storyline to connect the song to the audience.