How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?
Throughout all three of our products (the music video, digipak and the magazine advert), we have made sure we interlinked certain aspects to keep with the theme of a thriller. One specific is the example image below:
This twisted mirror reflection image had been created by manipulating and cutting two screen-grabs of scenes for our music video. These images have been used on two panels of our digipak and and as the centre-piece of our magazine advert. We used this image because we felt it gave the best overall visual understanding to sum up our theme. Since the song is called 'Paranoia', we decided to derive further examples to use through the meaning of the word paranoia. The mirror image reflects the confusion of the characters and their state of mind. In the video, both characters are lost; especially the female character. The distorted image structure also parallels the disturbing nature of the video - near the end the girl goes into a mental breakdown, with the end scene witnessing her walk in front of an oncoming car. In an effective thriller, nothing is ever straightforward, with unexpected twists and turns - which is what we wished to achieve with our products.
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