Evaluation Question 4.

How did you use new media technologies in the construction and research, planning and evaluation stages?

This is a diagram created on Microsoft Publisher, demonstrating the ways in which we have used new media technologies throughout the four stages of research, planning, construction and the evaluation.

For three of the stages, the most useful new media technology to our availability has been the Internet. With the Internet, we have been able to research professional music videos on YouTube; gaining ideas and tips on how to recreate our own video. Also, being able to download a 6-panel digipak template for our third task, whilst also gaining understanding of how to arrange and design our previous task of a magazine advert.

For our evaluation, we used the Internet to compare professional music videos with our own and screen capture the similarities (e.g. the web cam shot). With the audience response section, we videoed two audience members, using the same techniques and equipment as seen when creating our video. We also created an online survey that audiences could answer after watching our video; then later used wordle.com to create a diagram overview of positive and negative responses.


If I had the opportunity to redo the project again, for the music video I would try to develop the story line further to make it much more clearer. I would rather focus more on a story line that is slightly more simple for the audience to understand, but still have a few more twists. A rock song seems more effective if it has a video to relate to it, enticing the audience into an interesting story. Adding a story to a video also increases the chances of it sticking in a person's memory, which is what is needed for it to become more successful. As for the secondary tasks of the magazine advert and CD digipak, I would take better photographs of interesting locations and the characters; instead of repetitiveness.