Evaluation Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product does use and challenge forms and conventions of real media products. Our music video entails a thriller-style storyline. Since our chosen song (My Future Lies - 'Paranoia') is part of the rock genre; we decided to try and create a tense atmosphere, with a plot that would draw the attention of the target audience. Through the use of different locations we filmed different angles of lip-syncing sequences, to try and avoid a monotonous and tedious feel in the audience throughout. The opening lip-syncing scene is constructed using new media technology in the form of a laptop web cam.


This web cam sequence is not entirely different from the beginning scenes in Bon Jovi's music video for the song 'It's My Life'. The web cam is used in Bon Jovi's video at the beginning, where it shows the scene of the band and the boy's friend at a 'tunnel concert'. The rest of the video shows the man in an action sequence just to get to the scene that was shown on the web cam.

Below is another comparison between the mental breakdown scene in our video and the breakdown scene in Green Day's video 'Wake Me Up When September Ends'. In Green Day's video, the girl is crying because she has had an argument and her love has been sent to war. Although it is for a different reason, both videos show the breakdown/complications that arise in a relationship. Both girls are holding their head in their hands in anguish.